Many website builders and WordPress SEO plugins can guide you by offering suggestions as you create or update your website, posts, or pages.

On-page SEO doesn’t have to be overwhelming. You don’t need a decade of experience to rank your content in Google’s top three positions.

Googlebots are intelligent and can rank your page for a featured snippet even without structured data. As long as your content is high-quality, Google will reward it with higher rankings and even feature it.

Having worked on countless SEO campaigns, I’ve helped many websites rank for their target keywords. If you’re ready to learn some practical tips, keep reading!

Metadata: The Foundation of On-Page SEO

Metadata is essential for explaining what your webpage, images, or videos are about. While modern search engines can interpret content on their own, providing metadata and structured data gives you an advantage.

• SEO Titles & Meta Descriptions: Include your target keywords and make them compelling to attract clicks.
• Alt Attributes for Images: Add relevant keywords to image descriptions to boost rankings.
• Video Metadata: Host videos on platforms like YouTube to avoid slowing down your site. Optimize titles, descriptions, and tags for better visibility.

Structured data plugins can automate this process, but understanding how to implement it manually can further enhance your SEO efforts.

Image SEO: A Hidden Opportunity

Optimizing images can significantly improve your SEO.

• Why it matters:
  • Ranking in Google Images increases your chances of earning backlinks.
  • Properly optimized images help your page rank for targeted keywords.
• Best Practices:
  • Resize images for faster loading.
  • Use descriptive alt text with relevant keywords.
  • Include visually appealing images to increase dwell time.

Over-optimization can harm your SEO, so keep it simple: resize your images and add concise, relevant alt text.

Video SEO: Engaging Your Audience

Videos are a powerful tool for SEO, especially with YouTube being the second-largest search engine.

• Benefits:
  • Videos attract backlinks and keep users engaged longer.
  • AI tools like InVideo make video creation simple and accessible.
• Pro Tip: Use videos to redirect traffic to your website and enhance your content’s appeal.

Keywords: The Cornerstone of SEO

Keywords remain a critical part of any SEO strategy.

• Natural Integration: Avoid keyword stuffing, as it can harm your rankings. Instead, use keywords naturally in titles, descriptions, and throughout your content.
• Long-Tail Keywords: Target less competitive, specific phrases to attract niche audiences and rank more easily.

Permalinks: Clean and SEO-Friendly URLs

A well-structured URL is essential for both users and search engines.

• Best Practices:
  • Use descriptive, easy-to-read URLs.
  • Avoid random strings of numbers or special characters.
• Pro Tip: Ensure your web developer understands the importance of SEO-friendly permalinks.

Internal and External Links: Building Connections

• Internal Links:
  • Strategically link to your own pages to guide users and distribute link equity.
  • Use anchor text that aligns with your target keywords.
• External Links:
  • Link to reputable sources to back up your claims and build trust.
  • Over time, focus more on internal linking as your site gains authority.

Heading Tags: Organizing Your Content

Headers (H1, H2, H3, etc.) are more than just formatting tools—they help search engines understand your content’s structure.

• H1: Use one per page, containing your primary keyword.
• H2 & H3: Organize sections and subsections for clarity.
• Pro Tip: Properly structured headers improve both user experience and SEO.

Blogging: The Key to Fresh Content

Regularly publishing blog posts is one of the best ways to improve your rankings.

• Why it works:
  • Fresh content signals to Google that your site is active and relevant.
  • Blogs targeting specific keywords can dominate search results.
• Pro Tip: Research top-ranking content for your target keywords and create your own unique, high-quality version.

Sales Pages: Converting Visitors into Customers

A well-optimized sales page is essential for turning traffic into leads.

• Key Elements:
  • Clear call-to-action buttons.
  • Testimonials and reviews.
  • Attractive design and compelling copy.
• Pro Tip: Ensure your sales page is visually appealing and better than your competitors’.

Conclusion

On-page SEO is a powerful tool for improving your website’s visibility and performance. By focusing on metadata, structured data, image and video optimization, and strategic linking, you can create content that ranks well and engages users.

If you’re looking for expert help with on-page SEO, Calgary-SEO.com’s here to assist. From crafting compelling blog posts to designing high-converting sales pages, we have the expertise to help your website succeed. Contact us today to learn more!